The experience is unmatched. Josh and my team hit it off from the moment we contacted him. He came highly recommended, I wouldn’t want to work with anybody else.
Gabbi
As Managing Partner of Soloway Group, Joshua Soloway advises founders, entrepreneurs, and growing businesses on trademark protection, brand strategy, and business formation. Joshua brings a business-first perspective shaped by years of experience as an attorney, entrepreneur, and former chief legal officer, helping clients make informed decisions early and avoid common structural and branding pitfalls as they scale.
Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
The experience is unmatched. Josh and my team hit it off from the moment we contacted him. He came highly recommended, I wouldn’t want to work with anybody else.
Gabbi
Josh and his team helped me out in a big way when I was in a contract bind. I needed help proposing some new terms for a different type of engagement my firm was taking on, which included equity as a form of payment from a client for our services. It was all way over my head at first, but Josh took an hour out of his day to explain to me the “why” behind how we should structure this agreement. He was quite patient with a novice like me, and I couldn’t help but feel he had my absolute best interests in mind. It just felt comfortable. He clearly listened to my problem vs. boasting about his accomplishments. He and his team truly felt like a partner committed to solving my problem. They were very fast – turning around the doc in a few days – and delightful to work with. I’d 100% work with Josh and his team again in the future!
Tighe
Josh was incredibly knowledgeable and helped us navigate a new partnership and reimagine a complex corporate structure. I look forward to working with him again soon!
Tara
Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond IP to bring the brand to real users: product development, branding, prototyping, and go-to-market strategy.
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.