Skip to content
soloway_logo (1)
52launch_logo-1

Soloway Group PC & 52 Launch

File your trademark with Soloway Group PC - and bring your brand to life with 52Launch.

Soloway Group protects great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from trademark to profit.

Meet Your Expert Team

Josh_Original B&W

Josh Soloway

Attorney • Managing Partner, Soloway Group • New York City

As Managing Partner of Soloway Group, Joshua Soloway advises founders, entrepreneurs, and growing businesses on trademark protection, brand strategy, and business formation. Joshua brings a business-first perspective shaped by years of experience as an attorney, entrepreneur, and former chief legal officer, helping clients make informed decisions early and avoid common structural and branding pitfalls as they scale.

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Soloway Group PC

As Managing Partner of Soloway Group, Joshua offers clients and colleagues a practical perspective grounded in experience and ingenuity. He draws from his extensive background as a serial entrepreneur, investment banker, and attorney. Joshua provides pragmatic advice and effective solutions for operating companies, asset managers, and VCs in the energy, finance, climate, real estate, and technology sectors. Joshua specializes in structuring and executing sophisticated transactions, strategic initiatives, commercial agreements, and ongoing business matters.  He is passionate about helping companies and clients achieve their most important goals – from raising capital to growing their businesses and selling their companies or acquiring other companies.

Joshua’s experience includes leadership roles at several large New York law firms, where he led VC and Emerging Company Groups. 

Before founding Soloway PC, he started his legal career at PwC New York, advising institutional investors and asset managers on fund structuring, corporate acquisitions, and investment transactions. He then served as Managing Director of Rainmaker Global’s New York office, growing it into the firm’s most profitable location. Joshua previously co-founded Ameritus Capital Group, an investment banking and financial advisory firm. Soloway Group now owns and operates several law firms, including its flagship Soloway Group practice and Willinger, Willinger & Bucci PLLC, allowing it to support clients from inception through exit across fundraising, employment, litigation, and commercial matters.

Client Testimonials

The experience is unmatched. Josh and my team hit it off from the moment we contacted him. He came highly recommended, I wouldn’t want to work with anybody else.

Gabbi

Josh and his team helped me out in a big way when I was in a contract bind. I needed help proposing some new terms for a different type of engagement my firm was taking on, which included equity as a form of payment from a client for our services. It was all way over my head at first, but Josh took an hour out of his day to explain to me the “why” behind how we should structure this agreement. He was quite patient with a novice like me, and I couldn’t help but feel he had my absolute best interests in mind. It just felt comfortable. He clearly listened to my problem vs. boasting about his accomplishments. He and his team truly felt like a partner committed to solving my problem. They were very fast – turning around the doc in a few days – and delightful to work with. I’d 100% work with Josh and his team again in the future!

Tighe

Josh was incredibly knowledgeable and helped us navigate a new partnership and reimagine a complex corporate structure. I look forward to working with him again soon!

Tara

Make your Trademark Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond IP to bring the brand to real users: product development, branding, prototyping, and go-to-market strategy.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
Chute21_logo
FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?