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Indie Law & 52 Launch

File your trademark with Indie Law - and bring your brand to life with 52Launch.

Indie Law protects great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from trademark to profit.

Meet Your Expert Team

joey_vitale

Joey Vitale

Trademark Lawyer & Founder of Indie Law • Chicago, IL

Joey Vitale is an award-winning trademark attorney and internationally renowned speaker. He’s on a mission to give peace of mind to 100,000 entrepreneurs. Joey is the founder of Indie Law, a top-rated trademark law firm that’s helped thousands of business owners protect their brands.

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Indie Law

As your brand grows, so does the risk of someone copying your name, logo, or idea. One wrong move (or one cease & desist letter from another company) can force a rebrand and cause unnecessary stress.

That’s where working with a Chicago Trademark Lawyer makes a difference. Trademarks protect what you’ve built and give you real ownership over your brand. Indie Law keeps the process simple, clear, and fully done for you, so you can stay focused on growth instead of worrying about what might happen next. All we do is trademarks, which allows us to provide excellent service to inventors at a high volume. We have a success rate of 99.7% and an average client happiness score of 99%. 

We help entrepreneurs protect their brands with our signature RAD Method™, a simple, three-step process that keeps things easy and stress-free.

We’ve filed more than 1,500 trademarks and earned hundreds of five-star reviews from clients who now run their businesses with total peace of mind. Our white-glove team handles every detail and keeps you informed from start to finish.

You focus on growing your brand. We’ll make sure it’s protected the right way.

Client Testimonials

Working with Indie Law Firm was such a positive experience! They guided me through the trademark process for Tune-in 2 Wellness with clarity, professionalism, and consistent communication. Joey, Jaime, and the entire staff are not only incredibly knowledgeable but also genuinely kind and supportive. I always felt heard, informed, and confident in their guidance. I’m so grateful for their help and would recommend them without hesitation.

Rocky

Never have I met a team who is so committed to see you succeed! Joey and his team make getting trademarked so simple, so easy, so effortless. You’ve worked hard to build your brand, so now it’s time to let Indie Law help you protect it. Don’t try to do this on your own. Just get with Joey and his team — they’ll give you peace of mind knowing that your brand is protected and no one can take it from you.

Courtney

Indie Law just helped me secure my second trademark and we're already in the process of getting my third! I worked with Amber and Almira and they were extremely knowledgeable, helpful, and quick to respond to my questions. If you're thinking about applying for a Trademark, I highly recommend working with the team at Indie Law. I guarantee they will save you time, not to mention the possible mistakes you could make that would delay your approval. Their service is worth every penny! I know I will be using them for my fourth trademark very soon!

Shea

Make your Trademark Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond IP to bring the brand to real users: product development, branding, prototyping, and go-to-market strategy.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
Chute21_logo
FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?