innovo+ — 52Launch

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what we did.

Website Design

Marketing

The Challenger by innovo+ is a three-piece modular paddle board/kayak hybrid: the first of its kind. With more stability than an inflatable board, and more storability than a hardtop board, the Challenger blows the competition out of the water. This unique watercraft revolutionizes the watercraft space and is fit for all experience levels.

where we began.

The client came to 52 with a product that was already beautifully designed and manufactured, but needed photography, videography, a website, and email marketing templates to drive demand.

the challenges.

Our marketing team faced the challenge of creating a visual story to help bring the new brand to life and blow the competition out of the water.

the solutions.

Our content creation team was able to capture stunning videos and photos that spoke to the true essence of the Challenger board. This helped create a narrative that was able to resonate with their target audience through a new website and email marketing.